Radio Jingle

Music Jingles are short items of music sung with the idea of getting a message across. From advertising to branding your goal is to get the name or message into someones memory.

It's been discovered that a musical message is often more memorable than a spoken one. Jingles are also production elements which help the overall flow of the radio station. They can bridge tempo changes, introduce news and traffic reports, punctuate promos, and add excitement to special features.

Whether it's something crazy for the morning show, or a romantic sound for late night dedications, jingles are part of the "showbiz" magic of radio.